Need for Speed Rivals
Digital Design with Criterion for EA
Our Digital Design Contribution
- UX flows for event starts, outros, and customisation
- Moodboards, visual interaction designs, and UX planning through brainstorming sessions with gameplay designers and producers
- Mapped the complete player journey for the user interface using wireframes
- Created graphics for DLC to support the marketing team
- Designed and coded sign-in and registration screens for the companion website, in support of an external agency
- Managed the handover of the online product from the external web agency and aided with bug fixes
- Designed and engineered a leaderboard system for E3 and Gamescom, supporting thirty-six live players
- Collaborated with a lighting engineer to spotlight the leader on the show floor and with a backend engineer to integrate the system with the game
Player First
Through being genuinely interested in the wants, needs, and desires of players, we create remarkable experiences that delight and put smiles on faces