UX

1/7

Audience Profiling

We utilise the game’s core experience and foundational pillars to develop a deep understanding of audience segmentation, identifying the distinct traits and preferences of each group.

This approach ensures targeted engagement and establishes a strong foundation for delivering immersive experiences that resonate with players, catering to their unique preferences and motivations.

2/7

Player Personas

Market segmentation data is transformed into detailed player personas, providing deep insights into player motivations, behaviours, and preferences.

By identifying distinct player types and exploring the crossover of preferences and shared behaviours across audience groups, we uncover opportunities to broaden appeal and deepen engagement.

This holistic understanding ensures that design decisions align with what truly drives satisfaction, creating features and experiences that resonate with players.

3/7

Player Stories

Player stories are essential for capturing the essence of feature design and defining how to guide players through engaging and intuitive experiences.

By focusing on the player’s journey, we ensure that each feature aligns with the player’s expectations and delivers moments of delight.

These player stories serve as a foundation for creating experiences that feel seamless and satisfying, keeping players immersed and invested in the game.

4/7

Storyboards

Our player stories serve as scripts for storyboarding how players flow through the game, creating visual mappings that enable us to quickly understand and iterate on the player experience.

Through iteration, we incorporate player touchpoints, considering storytelling, environment, lighting, sound, and interaction design—ensuring that every facet of the game contributes to a cohesive and immersive experience aligned with player expectations.

5/7

Interaction Design

We specialise in crafting intuitive and engaging interaction designs that bring game mechanics to life for all player types.

Every interaction is meticulously designed to feel seamless, enhancing the overall player experience and ensuring the game remains immersive and satisfying.

By aligning interactions with the motivations and behaviours identified in player personas, we create gameplay that feels natural and compelling, tailored to your target audience.

6/7

User Interface Design

We craft user interfaces that are both visually appealing and highly functional.

Our user interfaces are designed to guide players effortlessly through the game, offering clear feedback and intuitive controls that keep the experience seamless.

By aligning the interfaces with the game’s aesthetic, the preferences of player personas, and the diverse abilities of all players, we enhance usability and ensure that everyone can fully immerse themselves in the game without encountering barriers.

7/7

Player Testing

Throughout the game's development, we collaborate with third-party testing labs to observe and analyse how players experience the game.

By integrating these usability tests into the development cycle and involving real players from your target audience, we gather invaluable feedback to validate design decisions and ensure the game aligns with player expectations and resonates deeply with players.